It’s a full integration – we look after your eyes and ears. With the targeted marketing to the patients that were suitable for the hearing aids or hearing assessments, it was all done through The Hearing Care Partnership’s sister companies as it were. They got delivered letters advertising the service and clinics were full from day one. It was seamless – we didn’t really have to do anything. Raxworthy’s is known for good eye care, having that for hearing care as well is fantastic and it’s helped drive new patients in the door. We have patients coming in more regularly than we’d see them normally so not only do they come for their eye care they’re coming for their hearing care as well. It’s that continuity of care that the patients are going to get. THCP deliver a fully comprehensive training course: an initial meet where we went through the concept and what it would look like within the practice and then we had a top-up when the clinics were up and running. It’s helped us deliver a better service, a better quality of care. For anyone looking to integrate hearing care into their practice, it really is a no-brainer.
The Hearing Care Partnership’s approach is so seamless that we almost didn’t notice it happening. The peace of mind that you have knowing that somebody else is going to be looking at how that all works and pulling it into you, it’s a complete no-brainer. The Hearing Care Partnership were tuned in to being able to match the numbers on our database to the likely demand and they hit that within the first month. We began with just a standard quiet room and it became clear that room was so suitable we could actually put a hearing booth in there, and it was about 3 months into the process that we got the hearing booth. The hearing care assessments are done foc – that’s fairly standard through the hearing industry, through the audiology industry. Well, once we were watching that we thought, “Hang on a minute, I wonder if this would work for our dry eye clinic?” So, we implemented that in December and hey, we’ve quadrupled the number of people booking dry eye assessments and going on to receive dry eye follow-ups and dry eye treatments, so it has worked in an area completely left field to hearing. We have gained patients that we would never, ever have seen before and that’s just terrific to see that happen. This is a team that you can trust. They will not degrade anything from your practice – they will only add. They have done it in umpteen different areas – large practices, small practices etc. They will find a way of dovetailing into what you do. It doesn’t matter if you think your hearing provision in your area is good whether it be independent or through other optometry practices – this is conceivably significantly better and we’ve certainly found that. The Hearing Care Partnership is an issue of exclusivity so once you are The Hearing Care Partnership provider practice in that area that’s you – there won’t be another one but if it’s not you it might be somebody else.
When Leightons launched The Hearing Care Partnership we were extremely keen to take a closer look and find out more. We pride ourselves on being patient-centric, so we were attracted to a concept which understood how we work as optometrists and had a strong clinical focus to its work. THCP provides a high-quality personal service and our team enjoys working closely with Ryan, Andrew, Charlotte and Aphra. It's a true partnership and both ourselves and our patients are benefiting.
Tompkins Knight & Son Optometrists
We found the process easy to install and we’re pleasantly surprised how quickly the business took off with no disruption to our optical business.
Ellis and Killpartrick Optometrists
The reputation of Leightons has always been great, so when I met the team and started working with them, this confirmed it. They are very professional, and success driven in a clinical way. The service and people mirror us with our want for sustainable growth, and for patients to come back and to recommend us. We had considerable difficulties with logistical problems on our end, from needing more staff to dry rot in the premises, yet the process proceeded with ease. Andrew and the team at Leightons adapted and were incredibly flexible meaning we could work through it. At one branch, the Optometrist Director was able to recommend the service to his first patient who was delighted that we had this service and that she didn't need to go elsewhere.
Observatory The Opticians
We have wanted to add hearing care to our offering for quite some time, but never quite got around to it! This is an easy way to incorporate hearing care into your business. The whole system is well thought out, easy to use, a good way of attracting new patients and offering our own patients an additional valuable service. THCP, Ryan and his team have similar values to our business: delighting patients with a perfect customer journey using expertise and the right product for each individual patient. A good symbiosis. THCP marketing material works well both within our practices as it matches our style, but also in reaching out through GP practices. It is a pleasure working with Ryan and his team. They are quick to respond, efficient, organised and professional.
Lynne Fernandes Optometrists
We have now been part of The Hearing Care Partnership for three months and have found the whole experience very rewarding. The initial set up and training was very professionally managed, and our clinics have been fully booked from day one. The marketing to our patients was handled easily and the quality was in keeping with our practice philosophy and has been well received. Our practice runs based on trust and friendship with our clients and we would only work with anyone who shared that philosophy. We have also been pleased with the number of clients that have been attracted to us by the offer of an audiology service.
David Bull Optometrists